About NyuMe
Meet Ana
Raised around silver. Restless about fashion.
Ana grew up in a family that has worked in fine silver for generations. Her maternal family runs Beliram's, a heritage silverware and gifting house that has served royalty and discerning collectors since 1950. As a child she learnt what "well made" means by watching pieces being checked, polished and checked again.
Then she left home. A master's degree in Scotland, a wardrobe that changed with every season, and a growing pile of jewellery that couldn't keep up. A ring that dulled within a fortnight. A bracelet that tarnished the first time it met water. Pieces bought for one evening and never worn again.
“NyuMe is her answer: jewellery chosen with a fashion editor's eye and checked against her family's standard, priced for the way women actually get dressed, day after day, look after look.”
"I grew up with silver made to outlast its owner. I wanted jewellery that tells you the truth about how long it will last, and still looks like this season."
Ana, NyuMe
Where NyuMe comes from
Three generations of silver, one new way of wearing it.
1950
Beliram's, India's leading trusted Jeweller & silversmith house, opens its doors
Ana's maternal family begins a silverware and gifting house that goes on to serve royalty and collectors.
2026
NyuMe is born
Ana launches NyuMe, bringing her family's decades around silver to jewellery made for everyday wear.
Seoul
Curated, piece by piece
Every collection is sourced from Korea and quality-checked before it reaches you, led by Ana's eye for pared-back design.
Design, the NyuMe way
Made to be layered, not worn alone
Korean fashion shapes everything we pick: pared-back silhouettes, clean lines and pieces built to work together. Some days that means minimal, other days it means piling it on. Either way, the pieces are designed to work together, not compete for attention.
How Ana wears it
- Rings stacked three deep: one plain band, one pavé, one with a stone.
- One statement pair of earrings, with everything else kept quiet.
- Silver and gold together. Mixing metals is allowed.
- Moissanite where you'd wear a diamond: solitaire studs or a single-stone pendant with the same sparkle, at a fraction of the price.
- One trend piece each season. Right now that's pearl drops and charm necklaces straight from Seoul, worn with everyday silver.
- A fine chain under a collar for work, the same chain layered with a pendant for dinner.
Three lines, one promise
You always know what you're buying.
Everyday fine
The Sterling Silver Edit
925 sterling silver and Korean-finish gold plating for the pieces you reach for every day. Nickel-free, hypoallergenic and finished to resist tarnish.
Shop silver →Sparkle, certified
The Moissanite Collection
Lab-grown moissanite set in silver, for diamond-like sparkle without the diamond price tag. Every piece comes with a GRA certificate you can verify online.
Shop moissanite →This season's trends
Fashion Jewellery
The newest Korean trends, picked in Seoul and priced so you can change your look with the season. Plated pieces made for style: keep them dry and in their pouch, and they keep their shine for weeks of wear.
Shop the trends →Jewellery that adapts to you
Minimal or maximal, silver or gold, an everyday staple or this season's trend. Every product page tells you the material, finish and country of origin, so you can choose the right piece for the moment. Questions? Write to us at support@nyume.in and a real person from our team will reply.
So You. So Nyu.
