About NyuMe

The Founder 

Ana started NyuMe out of frustration with jewellery that could not keep its promises. A ring that dulled within a fortnight. A bracelet that tarnished the first time it met water. Pieces bought for one evening and never worn again. Having grown up around silver made to outlast its owner, she was unwilling to accept Jewelery that could not survive a season. NyuMe was built to close that gap: the finish and durability of fine jewellery, made and priced for the way women actually get dressed, day after day, look after look.

Design, the NyuMe Way

NyuMe’s collections are shaped by Korean fashion: pared-back silhouettes, clean lines, pieces built to be layered rather than worn in isolation. Rings that stack three deep. Bracelets that sit happily alongside whatever else you have on. Sets put together so the matching is already done for you. Some days that means minimal, other days it means piling it on, either way, the pieces are designed to work together, not compete for attention.

Made to Last

Everything at NyuMe is chosen for how it wears, not just how it photographs. 925 sterling silver and Korean-finish electro-gold plating for the pieces you reach for daily. Moissanite for sparkle without the diamond price tag that usually comes attached to it. Stainless steel for anything that needs to survive the gym, the shower or the beach. The bar is the same across all of it: it should still look good, not just on day one.

Whatever mood you are in, there is a piece here to match it, minimal or maximal, silver or gold, or a little of both depending on the day. That is what NyuMe is about: Jewelery that adapts to you, rather than the other way round.

So You. So Nyu.